The Stockbridge country store depicted by Norman Rockwell is for sale

36 Main St Stockbridge MA exterior
36 Main St. was added to the National Register of Historic Places in 2002. Rhonda Cyr

If you have ever dreamed of stepping into the world of Norman Rockwell, this is your shot at getting to live inside one of his works.

The Stockbridge country store featured in Norman Rockwell’s Home for Christmas (Stockbridge Main Street at Christmas)” has been listed for sale. The 1967 painting provides a wintry snapshot of the Berkshires town where the artist spent the final years of his life. Fitting to the title, the listing went up on Christmas Eve. 

36 Main St. may be best known for its country store, but the structure comprises 10 units. These include six retail spaces, a restaurant, two apartments, and an office. Built in 1900, the building measures 6,392 square feet on a quarter of an acre. It has been in the hands of the current owner since the 1970s, and features a façade unchanged since the beloved American painter rendered it more than 50 years ago. 

This building, along with the other Main Street establishments featured in the artwork, was added to the National Register of Historic Places in 2002. Each year during the holiday season, the community re-creates the painting, shutting down the street to traffic and parking vintage cars along the block. 

The property is listed by Katie Williams of William Pitt Sotheby’s International Realty, who happens to have a personal tie to the building. Her grandfather bought it in 1964, turning what was then a hardware store into the Williams & Sons country store seen in the painting. Her family no longer owns the property, but her father remembers working at the store and regularly seeing Rockwell. According to Sotheby’s, the artist’s former studio was located very close by. “Norman Rockwell would come in a few times a week,” Williams said.

While the exterior has remained pretty constant, the store and its offerings have evolved, Williams said. She said her dad remembers the store selling coffee and teas in the 1960s, but now it is more of a gift shop, with “a lot of Berkshires T-shirts” and “little knick-knacks.”

The only other retail space in the building with a Main Street entrance is vacant. The others are accessed in what Williams called the “very charming” area behind Main Street, commonly known as the “Mews.” These establishments on the property include the Once Upon a Table café, Heirlooms Jewelry, and the Peace Love & Chocolate shop and cafe. The Mews area also opens up to the courtyard of the Red Lion Inn — a pre-Revolutionary War establishment

The structure comes with a sticker price of $2,200,000. This is the second building from the painting to enter the market in recent years: The Victorian two doors down was listed for nearly $1,800,000 in October 2019. The price has been reduced to $1,500,000.

See more photos of the Williams & Sons country store building below:

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